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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Advertising allows you to promote your business to potential and existing customers. There are many forms of advertising: direct mail, email marketing, online and print advertising, leaflets, outdoor advertising on billboards and buses or sponsorship.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

PR can be especially cost-effective for small businesses. However, you also need to act quickly to manage any bad press. Discover how you can get media coverage online and via the local press.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

15 results shown

Why you need a professional email address

A professional email address boosts your business's credibility, branding, and marketing efforts, while making communication more efficient and trustworthy.

Boosting Mac performance: tips creative software users

Designers and creatives often use resource-intensive software for their work. Here's how they can stop their devices from overheating.

The evolution of digital marketing: then and now

The world of marketing is constantly evolving, and businesses have to stay ahead of the curve. We take a look at developments in the field of digital marketing over recent years.

Choosing a VPN: the questions you must ask

A virtual private network has become a vital tool for most businesses. How to ask the right questions to find the best VPN solution for your firm.

Key considerations when buying a marketing database

Buying a marketing database can give you a head start when you're starting out but there are some key considerations before you take the plunge.

The overlooked channel: how to succeed with SMS marketing

Don't overlook the potential of SMS marketing. It's immediate and ubiquitous nature could revolutionise your marketing impact and reach.

How automation can enhance your small business marketing

This article explores how automation can transform your small business marketing efforts, helping you stay competitive in the market.

How to choose the best ecommerce host

The performance of your ecommerce site is crucial. You need a host that offers speed and guaranteed uptime but you also need scalability, security and support. Here's how to pick the right host.

Top five email marketing agencies

Email marketing remains a key digital marketing tool for businesses of all sizes. Using a professional email marketing agency can help you maximise the potential of your email marketing efforts.

How to generate hyper-targeted leads with PPC search ads

PPC search ads are shown to potential customers when they search using specific, pre-selected keywords or 'trigger' phrases. We explain how you can generate highly targeted leads with PPC ads.

Effective digital marketing for start ups

50% of UK start ups fail within three years. We share start up tips for surviving the Death Valley curve – that tricky period when your start up is operational but is yet to achieve positive cashflow.

Ideas to boost your ecommerce business' sales

A sale is not just about shifting old stock by offering a discount. It is a good opportunity to boost year-round conversions and build relationships with your customers.

Leverage the power of programmatic in 2024

Discover how brands can run effective programmatic campaigns using AI and machine learning to gather actionable insights without compromising consumer privacy.

Is a basic website good enough for your small business?

Do you really need a custom website or can you get away with building a website for your business using a site builder? We look at why using a professional will give you a more impactful result.

Understanding how advertising research shapes the customer

You will have many touchpoints with your customers on their journey from awareness to purchase. Understanding these touchpoints can help you optimise your strategies and drive conversions.