We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

25 March 2019

A survey of private investors has found that 85% are actively looking to invest UK businesses in 2019, with healthcare and technology firms attracting the most interest.

25 March 2019

Business groups say the latest case, involving TV presenter Lorraine Kelly, proves that HMRC's employment test tool CEST is not fit for purpose.

20 March 2019

A new study of workplaces has found that being appreciated is significantly more important to employees than money.

19 March 2019

Research into the effectiveness of the controversial IR35 employment status tool CEST has found that that half of users polled described it as "bad" or "very bad".

19 March 2019

UK employment has reached an all-time high, wages are up and unemployment is at its lowest level since the 1970s.

18 March 2019

Chancellor Philip Hammond has said that businesses that are "doing their best to comply" with Making Tax Digital will not be penalised if they inadvertently breach VAT filing or record-keeping rules in the first year.

18 March 2019

The latest economic forecast by the British Chambers of Commerce predicts a weaker outlook for business investment and trade due to continued Brexit uncertainty and slower expected global economic growth.

13 March 2019

Chancellor of the exchequer Philip Hammond has used the Spring Statement to warn of the economic consequences of leaving the EU without a deal.

12 March 2019

A new SME Action Plan has been launched to unlock opportunities for smaller businesses to access government contracts.

12 March 2019

Women are increasingly choosing to work for themselves in order to improve their pay and working conditions, according to new research.

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