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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Resource topics

15 results shown

Essential guide to writing a mailshot

How to write to your customers directly and get results by using targeted and compelling mailings, mailshots, emails and e-newsletters.[

Why traditional billboards are still delivering results

Traditional billboards still work in the digital era, for businesses large and small, as Paul Inman explains. Commuters remember these gigantic ads.

Essential guide to writing an advertisement

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

Essential guide to marketing with your database

How to use a database to improve customer service and to support your marketing and sales efforts.

How to write an advert - checklist

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

Using direct marketing - checklist

Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.

Is your marketing database legal? Checklist

Are you handling customer data legally and is your marketing database up to code? Find out with this checklist.

How to write a marketing slogan - checklist

If you want your business to stay in customers' minds, a slogan could make you stand out from the others. Here's how to write a compelling slogan.

Marketing with your database FAQs

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

Advertising on a budget - checklist

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

The power of door drop marketing

Door drop mailings are highly targeted and effective, especially for small businesses targeting a local audience.

Outdoor advertising - making a big impact

Local outdoor advertising sites such as hoardings, billboards and posters are cost-effective and they get results

How to produce your own marketing leaflets

Marketing flyers are a great way to promote your business in your local area; here’s how to produce your own leaflets.

Local sponsorship is good for business

Sponsoring a local team, event or good cause doesn’t have to cost a lot and it can give your small firm great publicity and a sales uplift.

Writing an advertisement FAQs

How to write an advertisement for your business; our advertising FAQs will help you create powerful ads with compelling headings that get results