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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Blog

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If you’re starting a new agency business, marketing is a must to get your new venture off the ground. Four elements you need to be on top off.
Once you’ve got to grips with Google Analytics, it’s important not to rest on your laurels. Two more steps to truly understanding your audience.
The blue 'Boost Post' button that's all over your Facebook may look convincing and convenient - but it could just be money down the drain. Here's why.
The market for used business vehicles online is vast - but competition is ferocious. Eight steps to making the sale at the best possible price.
Great branding is key to creating the right customer perceptions of your firm. Getting it wrong, on the other hand… Major mistakes to steer clear of.
Measuring your site’s performance can be tricky - how do you know if you’re hitting the mark? How analytics can help you understand your audience.
It's amazing how much social media has changed just in the last decade - so how can we possibly know what to expect next? Some predictions.
There's no doubt that creative operations is a young and rapidly evolving field. Read key insights on the industry in 2019 in this infographic.
Freelancers and contractors play a vital economic role allowing businesses to benefit from an agile workforce providing legal red tape is managed.
An SSL certificate is a security mechanism for websites. So why does it impact on online search rankings have in relation? We explain all.

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