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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

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Identifying the source of poor-quality leads from PPC ad campaigns can be difficult if you don't understand prospects' journeys. Mediahawk shares some top tips for attracting the right leads.
Selling anything online requires an attractive, functional website. But this is especially true when you're selling artworks where the visual is so intrinsic to an item's appeal and saleability.
Maximize Performance Max Campaigns: Know your audience, automate, get creative, test, stay updated, focus on metrics, use ad extensions, optimize for mobile, watch competitors, utilize remarketing, learn from wins and losses. Crush digital advertising goals
In this article, we share tips that will help you generate more leads from organic traffic channels, paid media, and lead providers, boosting customer acquisition and growing your bottom line.
This blog provides small business owners with actionable marketing tips. Whether you're starting out or refining existing strategies, these insights will help your business stand out in the crowd.
Virtual reality (VR) offers exciting new opportunities for marketers to promote and sell excursions, days out and holidays to tourist destinations around the world.
This blog discusses the most important steps when creating a Facebook campaign if you want to guarantee success.
Read the five top tips for managing returns as a SME from Capital on Tap.
Give your small business marketing a boost in 2024 with ten marketing ideas that can raise brand awareness, improve customer loyalty or help you convert interest into sales.
Attracting customers is only the first step in your customer relationship. Next, you need to work out how to retain your customers. This is where a winning loyalty programme can help.

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