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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

18 February 2019
Whether you're new to search marketing, or want to improve your current strategies, these easy tips can help your business run an effective campaign.
4 February 2019
Do customers enjoy shopping with you online? What prompts them to make a purchase - or to abandon one? Find out with session replay - here's how.
1 February 2019
Direct mail and email each have unique strengths. How incorporating both into a single direct marketing campaign can lead to even greater results.
17 January 2019
Retail can be challenging, there's no doubt about it - but with good planning and plenty of energy, you can make a success of your new venture.
7 January 2019
As any seasoned entrepreneur will tell you, customers are the lifeblood of your business. Three tips for retailers to keep them coming back.
7 January 2019
A high-impact advert, delivered right to prospects' homes, can generate a great return on investment. Seven top tips to help you get the best results.
14 December 2018
Creating great content and posting it online is only the first phase of content management. There is also the question of what to do with it next.
13 December 2018
Although affiliate marketing isn't new, it's still a wide open field that many businesses don’t take full advantage of. How to get great results.
3 December 2018
Recruiting and retaining great employees gives your brand a competitive edge. How to position your business to attract the very best talent.
28 November 2018
It's not all mousemats and pens. Creative branded gifts can put a smile on someone's face - and send their business your way. Eight benefits.

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