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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Blog

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Freelancers and contractors play a vital economic role allowing businesses to benefit from an agile workforce providing legal red tape is managed.
An SSL certificate is a security mechanism for websites. So why does it impact on online search rankings have in relation? We explain all.
Franchise businesses are thriving in the UK. These tips will help you develop a marketing strategy for your franchise business.
Billboard and street advertising remains an effective way to build a brand, especially for local firms. Why going online-only could be a big mistake.
If your business doesn't limit its impact on the environment, consumers will notice - and they vote with their wallets. What you need to know.
Site search optimisation is vital If you want to get found - but it's hard to know which measures to prioritise. Four basics you must get right.
SEO is a fast-moving subject - but some businesses are still using tactics that went out with the dinosaurs. Are you guilty of these search sins?
Facebook allows small businesses to connect with a wide audience - so clever advertising on the platform can reap big rewards. Where to start.
VPNs help you keep sensitive data safe when you're on the move - especially if you're working over public wi-fi. What you need to know.
Your logo is the cornerstone of your business branding - a good one reinforces your firm’s image and values. Follow these steps to success.

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