Skip to main content
We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

Search

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising allows you to promote your business to potential and existing customers. There are many forms of advertising.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

If you don't promote your business, potential customers will never know you exist or discover what you have to offer.

Blog

10 results shown
In a global economy where customers expect goods to arrive fast, breakdowns in the supply chain can be devastating. We explain how to get the right supply chain management tools.
Learn how you can make your customer loyalty programs more impactful and cost effective by combining your loyalty program with IT management software.
Think phishing is only something to worry about as a bigger firm? Wrong! Here's why you're on hacker's radar and what you can do to secure your email marketing.
AI chatbots are increasingly taking over some of the load, helping ecommerce businesses scale. Here's how they are supporting customer support teams offer better service.
Promotional products might feel old hat, but they continue to provide a great returns on investment, boosting brand awareness long after your marketing campaign has ended.
Consumers are increasingly interacting with local businesses via mobile apps. Here’s how a mobile app could transform your business.
Customer Relationship Management (CRM) can help you deliver better customer service and improve efficiency. But with so many on the market, which is right for you? We explore your options.
Are you at risk of falling foul of these common sales and marketing red flags? Joel Stone of Shropshire-based marketing agency tells us what tactics we should watch out for.
How do you create TikTok content that’s fun, engaging, authentic, and visually appealing? The experts tell us how you can stop TikTok users scrolling past.
In digital marketing, it's easy to get caught up in metrics. But driving people to your website is only half the battle. Michelle Symonds of Ditto Digital explains why what happens next matters too.

Stay up-to-date with business advice and news

Sign up to our lively and colourful newsletter for new and more established small businesses.