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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

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Discover top tips on how marketing tools can save you time and money and elevate your small business marketing to new heights.
A business trip to China presents a great opportunity but is not without its stressors. Here’s how an eSim can help overcome many of them.
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Everyone loves something for nothing. Discover how gift cards can be used to encourage referrals, sign-ups or purchases and how you could earn gift cards, too.
Cookie consent banners help you comply with data protection rules but also help you build trust online. Here’s how.
What’s the best way to send emails? That depends on what you’re sending, how much you're sending and what extra information you need. Learn more here.
Learn how the world of grocery retail has been transformed in recent years by changing customer expectations and revolutionary grocery software.
Discover how supply path optimisation can improve the outcomes from programmatic advertising and how publishers and advertisers can boost revenue.
Take your Shopify store to the next level with these four simple strategies that will help you boost sales, increase engagement and help you stand out in the crowd.
Discover how cross-listing can help your small business reach more customers, save time, reduce errors and improve your stock management.

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