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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Blog

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Creating great content and posting it online is only the first phase of content management. There is also the question of what to do with it next.
Although affiliate marketing isn't new, it's still a wide open field that many businesses don’t take full advantage of. How to get great results.
Recruiting and retaining great employees gives your brand a competitive edge. How to position your business to attract the very best talent.
It's not all mousemats and pens. Creative branded gifts can put a smile on someone's face - and send their business your way. Eight benefits.
The new Home Hub from Google that hit the shelves last week could be more than a Christmas fad. In fact, it is likely to change the focus of SEO.
Lean/Agile thinking makes marketing teams more productive and responsive to changing consumer markets. Why you should consider making the switch.
Branded gifts increase the visibility of your business - but why stick to a predictable calendar or mouse mat? Gadgets could be the way to go.
Visual, dynamic content is still key for digital marketers. Four valid reasons why infographics deserve their place in your content strategy.
Online entrepreneurs need to be fully aware of the latest ecommerce trends to stay ahead of the pack. What the coming year might have in store.
According to Dan Zarrella: "Marketing without data is like driving with your eyes closed". How to gather performance insights with your phone system.

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