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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Resource topics

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Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.
How to write an advertisement for your business; our advertising FAQs will help you create powerful ads with compelling headings that get results
Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, managing costs and campaign planning.
Frequently asked questions about designing, creating and printing marketing materials.
FAQs about direct mail, including personalisation options, costs, mailing list and what sort of response rates you can expect from a campaign.