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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Mailings

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Resource topics

11 results shown

Essential guide to writing a mailshot

How to write to your customers directly and get results by using targeted and compelling mailings, mailshots, emails and e-newsletters.[

Essential guide to marketing with your database

How to use a database to improve customer service and to support your marketing and sales efforts.

Using direct marketing - checklist

Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.

Is your marketing database legal? Checklist

Are you handling customer data legally and is your marketing database up to code? Find out with this checklist.

Marketing with your database FAQs

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

How to produce your own marketing leaflets

Marketing flyers are a great way to promote your business in your local area; here’s how to produce your own leaflets.

What is direct marketing?

What is direct marketing?; how to get results from direct mail, leafleting, email marketing campaigns and text marketing.

How to print marketing materials FAQs

Frequently asked questions about designing, creating and printing marketing materials.

Direct mail FAQs

FAQs about direct mail, including personalisation options, costs, mailing list and what sort of response rates you can expect from a campaign.

Essential guide to direct mail and email marketing

An essential guide to customer databases, direct mail and email marketing for small businesses.

Create effective mailshots and emails - checklist

Writing to customers and prospects, via email, leaflets or direct mail, can be an effective way to promote your business. Here's how to get results.