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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising allows you to promote your business to potential and existing customers. There are many forms of advertising: direct mail, email marketing, online and print advertising, leaflets, outdoor advertising on billboards and buses or sponsorship.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR can be especially cost-effective for small businesses. However, you also need to act quickly to manage any bad press. Discover how you can get media coverage online and via the local press.

News

November 2024

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British tax-payers are being urged to watch out for tax refund scams as the 31 January tax return deadline draws closer.
New research finds that shoppers are gearing up to spend more with small businesses rather than big retailers during the Black Friday weekend.
Family-run businesses in the UK - including farms - are putting their enterprises at risk because they haven't got up-to-date wills or adequate plans for the future, according to estate planning experts.
As the United Nations COP 29 climate summit begins, new research by the British Chambers of Commerce has found that there is a clear divide among UK SMEs on environmental targets.
A new study has found that small businesses in the UK achieve higher revenues when they use accountants and bookkeepers to help manage their finances.
Getting a mortgage as a self-employed worker is so tough that 40% of freelancers give up on self-employment in order to get on the property ladder, according to new research.
HMRC has launched a new advertising campaign promoting the app to coincide with Talk Money Week
The Business Show returns the ExCel this November and the 50th edition is bigger and better than ever