Skip to main content
We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

Search

  1. Home

Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Advertising allows you to promote your business to potential and existing customers. There are many forms of advertising. It can take the form of direct mail, email marketing, online and print advertising, leaflets, outdoor advertising on billboards and buses or sponsorship.

Discover how to use media advertising, online advertising and mailings to promote your business. Find sources of cheap and free advertising and learn how to write effective advertising messages so that you get the most bang for your buck.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

If you don't promote your business, potential customers will never know you exist or discover what you have to offer.

PR can be especially cost-effective for small businesses. However, you also need to act quickly to manage any bad press. Discover how you can get media coverage online and via the local press. WE also share tips and advice and how you can promote your business at exhibitions, trade fairs and networking events. 

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

15 results shown

How to choose the best ecommerce host

The performance of your ecommerce site is crucial. You need a host that offers speed and guaranteed uptime but you also need scalability, security and support. Here's how to pick the right host.

Top five email marketing agencies

Email marketing remains a key digital marketing tool for businesses of all sizes. Using a professional email marketing agency can help you maximise the potential of your email marketing efforts.

How to generate hyper-targeted leads with PPC search ads

PPC search ads are shown to potential customers when they search using specific, pre-selected keywords or 'trigger' phrases. We explain how you can generate highly targeted leads with PPC ads.

Effective digital marketing for start ups

50% of UK start ups fail within three years. We share start up tips for surviving the Death Valley curve – that tricky period when your start up is operational but is yet to achieve positive cashflow.

Ideas to boost your ecommerce business' sales

A sale is not just about shifting old stock by offering a discount. It is a good opportunity to boost year-round conversions and build relationships with your customers.

Software development failures: why projects fail

Developing a custom software solution is not without its risks. We look at the common pitfalls and share some simple solutions and successful case studies demonstrating how to do it.

12 email marketing tools to use in 2024

Email marketing remains an important element in most marketing strategies. These days it's even easier to get great results thanks to the wide range of tools on the market. We look at 12 such tools.

How to edit web content without losing your Google ranking

Sometimes you need to edit your online content. Perhaps to amend or add products and pricing. But how can you amend your web content without impacting your ranking? Find out how.

Email marketing to schools: three top tips

Are you planning an email marketing campaign to teachers or school leaders? Read these three top tips to improve your, open, read and conversion rates.

Mobile and text marketing

By 2025, 95% of the UK population will have a smartphone. Most people take their phone everywhere they go - making it the ideal way to get your messages read. Our overview.

Where to advertise online

Where you can advertise online. Options for search advertising, social media, display advertising and free advertising, and what they offer

Writing a pay-per-click ad

How to write an effective pay-per-click ad. A tailored approach to writing PPC ads that will attract the right visitors and improve cost-effectiveness

Seven ways to improve your online conversion rates

CRO (conversion rate optimisation) is a process of website testing and improvement to make it easier for customers to buy so you make more sales.

Ten simple ways to turbo-charge your website

Many businesses are missing simple tricks that could dramatically boost their results online. Find out how to turbo-charge your website this year.

Are you breaching the golden rules of marketing?

Businesses have to ensure that their marketing isn't misleading or offensive. But these obligations apply equally to any online marketing you produce.