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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Advertising allows you to promote your business to potential and existing customers. There are many forms of advertising: direct mail, email marketing, online and print advertising, leaflets, outdoor advertising on billboards and buses or sponsorship.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

PR can be especially cost-effective for small businesses. However, you also need to act quickly to manage any bad press. Discover how you can get media coverage online and via the local press.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

15 results shown

How to identify the source of poor-quality PPC ad leads

Identifying the source of poor-quality leads from PPC ad campaigns can be difficult if you don't understand prospects' journeys. Mediahawk shares some top tips for attracting the right leads.

Selling art online: navigating the digital landscape

Selling anything online requires an attractive, functional website. But this is especially true when you're selling artworks where the visual is so intrinsic to an item's appeal and saleability.

Your guide to winning with performance max campaigns

Maximize Performance Max Campaigns: Know your audience, automate, get creative, test, stay updated, focus on metrics, use ad extensions, optimize for mobile, watch competitors, utilize remarketing, learn from wins and losses. Crush digital advertising goals

How marketers can use virtual reality to promote tourism

Virtual reality (VR) offers exciting new opportunities for marketers to promote and sell excursions, days out and holidays to tourist destinations around the world.

Software development failures: why projects fail

Developing a custom software solution is not without its risks. We look at the common pitfalls and share some simple solutions and successful case studies demonstrating how to do it.

12 email marketing tools to use in 2024

Email marketing remains an important element in most marketing strategies. These days it's even easier to get great results thanks to the wide range of tools on the market. We look at 12 such tools.

How to edit web content without losing your Google ranking

Sometimes you need to edit your online content. Perhaps to amend or add products and pricing. But how can you amend your web content without impacting your ranking? Find out how.

Email marketing to schools: three top tips

Are you planning an email marketing campaign to teachers or school leaders? Read these three top tips to improve your, open, read and conversion rates.

Mobile and text marketing

By 2025, 95% of the UK population will have a smartphone. Most people take their phone everywhere they go - making it the ideal way to get your messages read. Our overview.

Where to advertise online

Where you can advertise online. Options for search advertising, social media, display advertising and free advertising, and what they offer

Writing a pay-per-click ad

How to write an effective pay-per-click ad. A tailored approach to writing PPC ads that will attract the right visitors and improve cost-effectiveness

Seven ways to improve your online conversion rates

CRO (conversion rate optimisation) is a process of website testing and improvement to make it easier for customers to buy so you make more sales.

Ten simple ways to turbo-charge your website

Many businesses are missing simple tricks that could dramatically boost their results online. Find out how to turbo-charge your website this year.

Are you breaching the golden rules of marketing?

Businesses have to ensure that their marketing isn't misleading or offensive. But these obligations apply equally to any online marketing you produce.

How to hire a freelance designer

Hiring a freelance graphic designer can ensure that your business looks professional in its branding, in marketing materials and online; but how do you find the right designer?