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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Your website helps new customers find you as well as keeping existing customers up to date with special offers and product launches.

Resource topics

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SEO aims to improve where your website appears when people search for relevant terms on a search engine. Find out the key principles of SEO.
So you've decided you need a website. Before you go bowling in, following these steps can help ensure you get your site right first time.
So you've decided you need a website. Before you go bowling in, following these steps can help ensure you get your site right first time.
So you've decided you need a website. Before you go bowling in, following these steps can help ensure you get your site right first time.
Your business website lets you put your business in front of a global audience. How to plan a successful website and attract visitors.
Designing your website is probably a job for a professional - but as the one holding the purse strings, you'll want to stay in control of the project.
Designing your website is probably a job for a professional - but as the one holding the purse strings, you'll want to stay in control of the project.
Keywords are the words and phrases that people type into search engines. Here's how to ensure your website comes up for relevant searches.
Good design is vital if you want a website that's attractive, organised and intuitive to use. Our guide to designing your business website.
Good design is vital if you want a website that's attractive, organised and intuitive to use. Our guide to designing your business website.
Ecommerce expert Chloe Thomas explains how to win back customers that have abandoned their online shopping carts.
How swapping a traditional, corporate website for a content-rich site full of useful advice paid off for business development expert Ian Brodie.
Creating quality content that engages readers and helps sell products is as much an art as a science. Jon Wade of FSE Online tells us more.
SEO helps attract visitors to your website but it's landing page optimisation that turns browsers into buyers. Danielle Haley, Director of Indy Consultancy.
How to use 11 key metrics to measure the performance of your online marketing, improve traffic to your website and turn visits into sales.

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