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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Email marketing

Email marketing is fast and cheap, while enabling businesses to target messages to the right people at the right time. Find out how to do it.

Resource topics

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How to build an email marketing list - checklist

A quality in-house email marketing list is essential if you contact customers via email. We outline the steps to take when building an email list.

Why email marketing is more important now than ever

Email marketing has been a staple part of most small businesses marketing but with constant updates to SEO and social media marketing, email has become the one medium you can rely on.

Why you need a professional email address

A professional email address boosts your business's credibility, branding, and marketing efforts, while making communication more efficient and trustworthy.

Key considerations when buying a marketing database

Buying a marketing database can give you a head start when you're starting out but there are some key considerations before you take the plunge.

Top five email marketing agencies

Email marketing remains a key digital marketing tool for businesses of all sizes. Using a professional email marketing agency can help you maximise the potential of your email marketing efforts.

Ideas to boost your ecommerce business' sales

A sale is not just about shifting old stock by offering a discount. It is a good opportunity to boost year-round conversions and build relationships with your customers.

12 email marketing tools to use in 2024

Email marketing remains an important element in most marketing strategies. These days it's even easier to get great results thanks to the wide range of tools on the market. We look at 12 such tools.

Email marketing to schools: three top tips

Are you planning an email marketing campaign to teachers or school leaders? Read these three top tips to improve your, open, read and conversion rates.

Email newsletter FAQs

Covering timing, frequency and content, Tim Watson provides answers to some frequently asked questions about creating and sending email newsletters.