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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

For small businesses, posting useful content online offers a powerful way to engage with customers, via blogs, case studies, email and social media.

Resource topics

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Nine ways to market your business online cheaply or for free, including social media, SEO and email.
Content is at the heart of today’s marketing strategies as websites and blogs demonstrate expertise, sell services and grow professional businesses.
How swapping a traditional, corporate website for a content-rich site full of useful advice paid off for business development expert Ian Brodie.
Do your customers read your email newsletters? Are they bringing in business or turning people off? Find out how to improve your email marketing.
Creating quality content that engages readers and helps sell products is as much an art as a science. Jon Wade of FSE Online tells us more.
Confused about all the conflicting advice on SEO? Danielle Haley from Indy Consultancy outlines ten simple ways to improve your search ranking.
Kira Lauber explains the importance of creating a narrative and using a metaphor to present complex data in a clear and attractive way.
Have you thought about creating videos to promote your business? Video can help your SEO results and it is an effective way to boost engagement.
Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.
Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business.
Creating great content and posting it online is only the first phase of content management. There is also the question of what to do with it next.
Visual, dynamic content is still key for digital marketers. Four valid reasons why infographics deserve their place in your content strategy.
Businesses have to ensure that their marketing isn't misleading or offensive. But these obligations apply equally to any online marketing you produce.
Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.
Case studies make great promotional material for any business. Telling how your company has helped a client could bring you valuable media coverage.

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