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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Advertising allows you to promote your business to potential and existing customers. There are many forms of advertising: direct mail, email marketing, online and print advertising, leaflets, outdoor advertising on billboards and buses or sponsorship.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

PR can be especially cost-effective for small businesses. However, you also need to act quickly to manage any bad press. Discover how you can get media coverage online and via the local press.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

15 results shown

The best marketing tools for small businesses

Discover top tips on how marketing tools can save you time and money and elevate your small business marketing to new heights.

Website redesign: eight lessons to keep you on track

Search engines are constantly updating their algorithms which can impact your online visibility. Make sure your website redesign stays on track with these key lessons.

Build trust with cookie consent banners

Cookie consent banners help you comply with data protection rules but also help you build trust online. Here’s how.

SMTP vs. API: Key differences and when to use each for email

What’s the best way to send emails? That depends on what you’re sending, how much you're sending and what extra information you need. Learn more here.

How grocery software is transforming the retail experience

Learn how the world of grocery retail has been transformed in recent years by changing customer expectations and revolutionary grocery software.

From data to decisions: how supply path analysis enhances advertising

Discover how supply path optimisation can improve the outcomes from programmatic advertising and how publishers and advertisers can boost revenue.

Four growth-focused tips Shopify store owners must follow

Take your Shopify store to the next level with these four simple strategies that will help you boost sales, increase engagement and help you stand out in the crowd.

How cross-listing tools make multi-platform selling easy

Discover how cross-listing can help your small business reach more customers, save time, reduce errors and improve your stock management.

Leveraging AI for small business marketing success

Artificial intelligence can help small businesses keep pace with their bigger rivals by levelling the playing field. We share some practical AI applications for small businesses.

How video content can level up your social media strategy

If you’re not using video in your social media marketing, you are missing a trick. Discover five reasons for using video.

Five essential marketing tools you need to start using

Modern marketers have access to powerful data and computing power, but to make the most of the resources at hand they need to utilise these essential tools.

Print on demand: your FAQs answered

The global print-on-demand market is expected to be worth $10.72 billion by 2025. We answer your key questions on print on demand so you can work out if it’s right for your small business.

How to secure business documents using passwords and permissions

Businesses handle confidential documents every single day. Here’s how to protect your valuable sales contracts, IP agreements and customer documents.

How to ensure native advertising success

Piero Pavone, CEO at Preciso, offers advice on what to look for in a successful native advertising platform.

What are digital payments?

People nowadays increasingly use digital payments for buying all their goods and services, but what are digital payments and how do they work?