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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Advertising allows you to promote your business to potential and existing customers. There are many forms of advertising: direct mail, email marketing, online and print advertising, leaflets, outdoor advertising on billboards and buses or sponsorship.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

PR can be especially cost-effective for small businesses. However, you also need to act quickly to manage any bad press. Discover how you can get media coverage online and via the local press.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

15 results shown

Leveraging AI for small business marketing success

Artificial intelligence can help small businesses keep pace with their bigger rivals by levelling the playing field. We share some practical AI applications for small businesses.

How video content can level up your social media strategy

If you’re not using video in your social media marketing, you are missing a trick. Discover five reasons for using video.

Five essential marketing tools you need to start using

Modern marketers have access to powerful data and computing power, but to make the most of the resources at hand they need to utilise these essential tools.

Print on demand: your FAQs answered

The global print-on-demand market is expected to be worth $10.72 billion by 2025. We answer your key questions on print on demand so you can work out if it’s right for your small business.

How to secure business documents using passwords and permissions

Businesses handle confidential documents every single day. Here’s how to protect your valuable sales contracts, IP agreements and customer documents.

How to ensure native advertising success

Piero Pavone, CEO at Preciso, offers advice on what to look for in a successful native advertising platform.

What are digital payments?

People nowadays increasingly use digital payments for buying all their goods and services, but what are digital payments and how do they work?

The secret recipe for creator content - seven influencer tips

San Sareen, Regional Vice President EMEA at impact.com, shares the latest tools, tips, and best practices for this dynamic, innovative form of digital advertising

Navigating native advertising to drive seasonal success in 2024

As the festive shopping period approaches, brands need to blend seamlessly into their favourite sites, platforms and apps to win the native advertising game.

Ad-tech, advertorials and attention-based advertising

Looking for a way to stand out from the crowd? Discover how advertorials can capture and hold potential customers' attention.

The impact of AI on keyword research and SEO optimisation

AI tools are impacting keyword research and website optimisation becoming a valuable tool for those who know how and when to utilise it. Learn how.

Why email marketing is more important now than ever

Email marketing has been a staple part of most small businesses marketing but with constant updates to SEO and social media marketing, email has become the one medium you can rely on.

Web developer vs. software developer

What is a web developer and how is it different to a software developer? We will explore what each role involves, how much they make, and which is the right role for you.

How to promote your business with Instagram influencers

Partnering with the right influencers can take your small business to the next level. Discover how you can use influencers in your marketing and brand awareness activities.

How does your content stack up against AI-generated content?

To stand out from AI-generated content, focus on creating unique value through proprietary data, real-world experience, and dedicated effort. This approach enhances SEO, builds credibility, and attracts new customers more effectively than relying on generic AI outputs.