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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

How market research questionnaires, surveys and focus groups can be powerful tools for improving your understanding of your market and customers.

Resource topics

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For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.
The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think but it can also boost loyalty.
The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think but it can also boost loyalty.
What your customers say is incredibly valuable. Positive feedback boosts business and criticism can help you to improve your offering.
Use B2B International's market research survey accuracy ready reckoner to assess how statistically accurate the results of your survey will be.
If you think that market research has to be expensive, think again. Small firms can now do market research online without spending a fortune.
To help limit your costs, learn no-cost and low-cost ways to find out more about your competitors and customers by doing your own market research.
Quantitative research is about asking people their opinions in a structured way so that you can produce facts and statistics to guide your marketing.
Quantitative research is about asking people their opinions in a structured way so that you can produce facts and statistics to guide your marketing.
Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.
Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.
Market research can give you insight into your market, your competitors, your products, your marketing and your customers. Here's how it can help.
Market research can give you insight into your market, your competitors, your products, your marketing and your customers. Here's how it can help.

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