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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Understanding how your market works and what customers want is vital. Industry analysis and market research can identify where to focus your efforts.

Resource topics

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Understanding how to use the internet efficiently can help you find the information you want more easily, and be sure it's reliable.
Price comparison websites do a great job helping consumers find good deals, but they can also be useful to small business owners if used properly.
Price comparison websites do a great job helping consumers find good deals, but they can also be useful to small business owners if used properly.
Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.
Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.
Desk research is any intelligence or data that already exists. It can provide you with a lot of extremely useful information, much of it for free.
Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.
Businesses need to spend more time watching their backs and looking at what their competitors are up to, according to our market research expert.

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