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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Product research lets you understand what customers want, allowing you to tailor your product to meet their needs and give you a competitive edge.

Resource topics

9 results shown
Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.
Prototypes let you spot design flaws, get feedback from possible customers and even secure funding for your new product. How to get prototyping right.
The ISO 9000 family of standards helps businesses put quality management processes in place. Read our tips for getting accredited under ISO 9000.
The ISO 9000 family of standards helps businesses put quality management processes in place. Read our tips for getting accredited under ISO 9000.
The ISO 9000 standard series provides guidance for running a quality management system. How to introduce a quality system, and the benefits.
Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.
When it comes to product development, you cannot afford to get too personal. To give it the best chance in the market, you need an objective view.
Stephen Phillips, former chief happiness officer at Tonic Insight, shows how you can test your products without spending a fortune.
Spotting a gap in the market is only part of the battle: taking it successfully to market presents a far bigger challenge. Find out how it's done.

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