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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Marketing can make a dramatic contribution to your success, yet many businesses fail to measure how effective their marketing is through benchmarking.

Resource topics

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Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.
Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.
Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.
Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Experience explains how to measure your marketing.
Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.
Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.
Benchmarking provides a means to compare your firm against other businesses, and identify areas where you can improve your performance.
Benchmarking provides a means to compare your firm against other businesses, and identify areas where you can improve your performance.

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