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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

15 results shown

How to ensure native advertising success

Piero Pavone, CEO at Preciso, offers advice on what to look for in a successful native advertising platform.

What are digital payments?

People nowadays increasingly use digital payments for buying all their goods and services, but what are digital payments and how do they work?

The secret recipe for creator content - seven influencer tips

San Sareen, Regional Vice President EMEA at impact.com, shares the latest tools, tips, and best practices for this dynamic, innovative form of digital advertising

Navigating native advertising to drive seasonal success in 2024

As the festive shopping period approaches, brands need to blend seamlessly into their favourite sites, platforms and apps to win the native advertising game.

Ad-tech, advertorials and attention-based advertising

Looking for a way to stand out from the crowd? Discover how advertorials can capture and hold potential customers' attention.

The impact of AI on keyword research and SEO optimisation

AI tools are impacting keyword research and website optimisation becoming a valuable tool for those who know how and when to utilise it. Learn how.

Why email marketing is more important now than ever

Email marketing has been a staple part of most small businesses marketing but with constant updates to SEO and social media marketing, email has become the one medium you can rely on.

Web developer vs. software developer

What is a web developer and how is it different to a software developer? We will explore what each role involves, how much they make, and which is the right role for you.

How to promote your business with Instagram influencers

Partnering with the right influencers can take your small business to the next level. Discover how you can use influencers in your marketing and brand awareness activities.

How does your content stack up against AI-generated content?

To stand out from AI-generated content, focus on creating unique value through proprietary data, real-world experience, and dedicated effort. This approach enhances SEO, builds credibility, and attracts new customers more effectively than relying on generic AI outputs.

Boosting Mac performance: tips creative software users

Designers and creatives often use resource-intensive software for their work. Here's how they can stop their devices from overheating.

The evolution of digital marketing: then and now

The world of marketing is constantly evolving, and businesses have to stay ahead of the curve. We take a look at developments in the field of digital marketing over recent years.

Choosing a VPN: the questions you must ask

A virtual private network has become a vital tool for most businesses. How to ask the right questions to find the best VPN solution for your firm.

Key considerations when buying a marketing database

Buying a marketing database can give you a head start when you're starting out but there are some key considerations before you take the plunge.

The overlooked channel: how to succeed with SMS marketing

Don't overlook the potential of SMS marketing. It's immediate and ubiquitous nature could revolutionise your marketing impact and reach.