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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Online and PPC advertising

Unlike traditional advertising, online advertising can deliver visitors immediately - through a simple click on your ad with measurable results.

Resource topics

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Identifying the source of poor-quality leads from PPC ad campaigns can be difficult if you don't understand prospects' journeys. Mediahawk shares some top tips for attracting the right leads.
We take a look back at the changes in 2023 in the world of PPC with Tom Welbourne of The Good Marketer from automation to the return to creativity in marketing.
Discover how to optimise your Amazon listings to increase visibility and sales in this brief guide.
Learn where the affiliate marketing industry is and where the experts expect it to develop at PI LIVE Europe, this October.
Agencies, brand advertisers and marketers only have seconds for their adverts to resonate and a matter of milliseconds for real-time bidding decisions. Here's how smart bid technology can give small businesses access to the right customers at the right time.
Social and search ads can be valuable additions to a small business' marketing, but which is the right one for you and what's the difference? This blog explains all.