Do you want to get your ideas and products into the minds of the right people? If you’ve been wondering how to create advertising videos that sell, you’ve come to the right place.
We're Wallbreaker, a corporate video production company that produces ground-breaking, emotive videos. We’re about to share some industry secrets and top tips on creating advertising videos that pack a punch.
You don't just want to capture the attention of your audience, you want to create a lasting impression and ensure your audience is thinking about you and your product throughout their day. This is how you turn viewers into customers, and hopefully, repeat customers who will supercharge your business through positive word of mouth.
All of that is from one short, expertly shot advertising video.
So, how do we do it? By the way, the collaborative 'we' includes Ash Wilks - Operations Director and video Producer, Luke Winter - Creative Director, Joe Kershaw - Video Producer, and Ronnie Bushell - Head of Post-Production.
We're a committed team with a passion for videography and the skills and ability to create amazing visuals time and time again. In other words, you're in good hands.
Don't just take our word for it though, check out our portfolio.
Okay, time for the tips:
Research your audience
It's easy to presume you know who your target audience is. However, have you done your market research? Use Google Analytics to find out who your audience is, this will highlight the age, gender, and demographic that you should tailor your advertising towards.
You may also wish to do keyword research to see what your prospective customers are searching for, this along with knowing your best sellers will allow you to showcase the best products in your advertising campaign.
Tell a story
Humans have an innate desire to connect. Advertising videos that tell a story and provoke emotion are more likely to resonate with viewers and therefore are more memorable.
Think of your video as a narrative that takes your viewers on a journey. A great way to present your products is by showing them as the ultimate solution to a problem. Depending on your brand you may wish to introduce humour or drama into the mix.
Examples:
- The scene is a dull party, then the host brings out the perfect spirit and all of a sudden the party livens up, she’s the host of the year.
- A child struggling to score a goal at playtime. Their mum gets them a new pair of trainers and they score the winning goal.
- Someone is full of cold and thinks they're going to be in bed for Christmas. However, once they've taken a super-strong flu tablet they're up out of bed, running downstairs for a slice of turkey.
These video ideas tell a story, provoke emotion, include humour, and could resonate with an audience. Showing your product in a humanistic way can help your audience envisage themselves using it.
Short and simple
The first few seconds of your advertising video can be make or break. Advertising videos should showcase your brand as early as possible. Start your ad with an interesting visual, thought-provoking question, or surprising statement.
We're a generation of people with short attention spans. Video Ads perform best when they're between 15-30 seconds.
However, if you have a history of high engagement and the video is captivating you could opt for a longer length. Every second of your advert should add something to the overall appeal of your business or product, so trim the fat and focus on key points that will keep your audience engaged.
It's a video ad, make the most of visuals
Instead of listing the features of your product or explaining what is attractive about your brand, show it in action. Demonstrate how your product or service can improve the lives of your target audience.
Show before and after comparisons or demonstrate the unique features of your product. Visuals will always speak louder than words. Instead of stating your hoover has a nozzle specifically designed to combat hard-to-reach areas, show it cleaning behind an L-shaped sofa.
Think about background music
Music can help to set the tone and overall mood of your ad. You should pick music that complements the message you're conveying. The right music will enhance the emotional impact of your video.
Music can help to make an ad more memorable, especially if your audience gets a tune stuck in their head or starts to associate a song with a certain brand.
Think of Justin Timberlake - 'I'm loving it' and Mcdonalds, a classic. Ensure you have the correct licensing to use specific music in your ads.
Don't forget a call to action
Once you've captured your viewers' attention with a compelling story and fantastic visuals it’s time to seal the deal with a strong call to action (CTA). Tell the viewers what they should do next. For example, "Visit our website", "Get my discount" or "Sign up for your free trial". Whatever it is it, should be clear, concise, and compelling.
Test, test, test
Test different versions of your video, switching out visuals, messaging, and CTAs to see which works best for your audience. Use analytics to track the performance of your videos, which parts seem to speak to your audience, and which ones are causing people to move on swiftly.
These insights allow you to refine your approach and come up with ideas that continuously improve in effectiveness.
Let's have fun
Creating advertising videos can be serious business but we love to have fun with it and remain authentic. Authenticity is a magnet for viewers. It's true that if your advert comes across as genuine and relatable, viewers are more likely to gain trust in your brand before using it.
At Wallbreaker, we can help you every step of the way. We love to see your brand's personality shine through. Making sure our videos are persuasive but enjoyable to watch.
We hope these tips have helped you understand what goes into creating an advertising video that sells. Of course, great equipment, lighting, and strategic product placement all play a massive part, but, there is much more than the tech to take into consideration.
For more information on how to create an advertising video for your business don't hesitate to get in touch with a member of our friendly team and let's tell a story together.
Copyright 2023. Featured post made possible by Wallbreaker.