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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Resource topics

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Combine social media with other forms of marketing

Social media has transformed the way we market, but it hasn't replaced other ways to reach your audience. How to combine your marketing activities.

23 tips on getting engagement and traction on LinkedIn

23 tips on how to improve engagement and traction on LinkedIn

How to structure Facebook campaigns for the best results

This blog discusses the most important steps when creating a Facebook campaign if you want to guarantee success.

Why you should maintain a varied social media presence

Different social media platforms will attract different audiences. That's why your business needs to engage with your audience on multiple platforms.

Can pioneering tech secure unforgettable customer experiences?

Discover how AI and VR are revolutionising social media marketing, creating impactful, personalised interactions between companies and their customers.

The best way to grow your music business

Who hasn't dreamt of fame and fortune at some point. If you want to make it in the music industry, you can use the power of streaming services and social media to grow your audience and your fortunes.

The benefits of the TikTok Shop for ecommerce businesses

The TikTok Shop allows users to discover and purchase products directly from their favourite TikTok content creators or through brand advertisements. Here's how it can help your ecommerce business.

How to find a reputable social media service provider

Need help managing your social media? You might be considering working with a social media service provider. We share five ways to identify the right provider for your business.

How is the TikTok shop affecting ecommerce businesses?

Discover how TikTok Shop is impacting online and ecommerce businesses from the seamless integration of shopping and social media to the amplification of influencer marketing.

Top five time-saving social media management tips

Managing multiple social media platforms can be time-consuming. We share five simple tips that can save you time and effort.

What's more effective: organic or paid social media?

Most businesses use social media to connect with customers, build brand loyalty or get a faster response to marketing. So, is organic social media or paid social media best for your business?

Mastering Digital Marketing for Fintech: Tips, Tricks, and Trends

It's important for fintech companies to stay on top of the latest digital marketing trends and techniques to stay competitive. We explore some key tips, tricks, and trends in digital marketing.

LinkedIn ads: Are they worth it?

LinkedIn is renowned for the access it provides to a global professional network. But can LinkedIn ads benefit your business? Find out more.

Do you really need multiple Twitter accounts?

Just how many Twitter accounts do you really need? Social media expert Luan Wise debates the pros and cons of having multiple Twitter accounts.

Six things you need to know about LinkedIn

Luan Wise explains how LinkedIn works, who it is aimed at and how to get the most out of this business-to-business online networking platform.