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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

LinkedIn

LinkedIn is the business-to-business networking platform for professionals. This essential marketing tool offers a host of useful features.

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LinkedIn is a business-focused networking platform that replicates real-life word-of-mouth contact introductions. So, how do you use it for business?
LinkedIn allows you to get in front of thousands of business professionals - who could be future clients. Luan Wise describes where to start.
23 tips on how to improve engagement and traction on LinkedIn
LinkedIn is renowned for the access it provides to a global professional network. But can LinkedIn ads benefit your business? Find out more.
Luan Wise explains how LinkedIn works, who it is aimed at and how to get the most out of this business-to-business online networking platform.