Skip to main content
We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

Search

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

How is the TikTok shop affecting ecommerce businesses?

In recent years, TikTok has emerged as a powerful social media platform, captivating millions of users worldwide with its short-form videos and engaging content. As the platform continues to evolve, TikTok has expanded its horizons by introducing the TikTok Shop feature. And our social media marketing agency has seen it become a major marketing channel for online businesses.

Whether you are a business owner or a savvy shopper, understanding the effects of TikTok Shop on ecommerce businesses and how it is reshaping the online shopping experience is essential for staying ahead in the world of ecommerce. So, let's dive in!

Seamless integration of shopping and social media

One of the key impacts of the TikTok Shop is its ability to seamlessly integrate shopping with social media. Traditionally, social media platforms have been primarily used for content creation and engagement, while ecommerce platforms served as dedicated marketplaces. However, TikTok is bridging the gap by offering a direct shopping experience within the app.

Imagine scrolling through your 'For You' page on TikTok and coming across a video featuring a product you are interested in. With the TikTok Shop, you can simply tap on the product tag within the video, which will redirect you to a page where you can learn more about the product and make a purchase without leaving the app. This streamlined process eliminates the need to switch between multiple platforms, enhancing convenience and encouraging impulse purchases.

Influencer marketing amplified

Influencer marketing has long been a popular strategy for ecommerce businesses to reach their target audiences. With the TikTok Shop, this trend is amplified, offering a new dimension to influencer collaborations. TikTok influencers can now directly promote and sell products through their videos, providing a seamless path from discovery to purchase.

For example, let's say you follow a fitness influencer on TikTok who regularly shares workout routines and recommends fitness equipment. With the TikTok Shop, the influencer can create videos showcasing the equipment and provide direct links for their followers to make a purchase. This integration of influencer content and shopping creates a powerful synergy, driving sales and boosting brand awareness.

Discovery and virality

TikTok is renowned for its algorithm-driven content discovery, enabling videos to go viral and reach massive audiences in a short span of time. The TikTok Shop leverages this discovery potential, allowing ecommerce businesses to gain exposure to a vast user base.

So, suppose you are a small business owner selling unique handmade jewellery. By creating engaging TikTok videos showcasing your products, you can tap into the viral nature of the platform. If your video resonates with users and gains traction, it can quickly garner thousands or even millions of views. The TikTok Shop then provides a seamless way for users to explore and purchase your jewellery, transforming viewers into customers.

In summary

The advent of the TikTok Shop has brought about a paradigm shift in the ecommerce landscape by reshaping the way businesses interact with their target audiences. As a business, leveraging the TikTok Shop is the only way forward - whether it is to unlock new possibilities for your business or help your customers explore a curated shopping experience with your brand on a social media platform that they already like.

Copyright 2023. Featured post made possible by Tom Welbourne of The Good Marketer, a marketing agency in London which drives more traffic, generates conversions and increases sales for small- to medium-sized businesses.

Stay up-to-date with business advice and news

Sign up to our lively and colourful newsletter for new and more established small businesses.