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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

March 2023

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The newly-formed Micro Business Alliance aims to promote better government understanding of the needs of UK start-ups, small businesses and sole traders.
A new study has found that almost 7,000 businesses were dissolved in 2022 just months after they were incorporated.
New research has found that almost one million SMEs have £1,000 or less saved to help them stay afloat in the event of a decline in revenue.
Chancellor Jeremy Hunt delivered a Budget focused on getting people back to work and helping businesses to grow. But the Federation of Small Businesses says the Budget shows that small firms are "overlooked and undervalued".
HMRC is changing the way that UK exporters make customs declarations; businesses have to sign up to a new system by 30 November.
The government is extending the 5 April deadline to pay voluntary NICs to 31 July this year after a surge of interest from taxpayers.
A record number of businesses were founded by women in 2022; however, less than a third of UK small firms are owned by women and female business leaders report significant issues with gender bias.