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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Exporters urged to sign up to new customs system

14 March 2023

HMRC is changing the way that UK exporters make customs declarations; businesses have to sign up to a new system by 30 November 2023.

Any business that exports goods must move to a new HMRC customs IT platform by 30 November in order to continue trading internationally.

The UK's new single customs platform is called the Customs Declaration Service and it replaces the current Customs Handling of Import and Export Freight (CHIEF) system. The CHIEF system has already closed for import declarations.

Whether they make their own declarations or use an intermediary, HMRC is urging businesses to act now to plan and move to the Customs Declaration Service.

According to the government, the new system offers a number of benefits:

  • It allows businesses to submit customs documents digitally and safely using the Secure File Upload service;
  • It provides a single financial dashboard to view account statements, make payments and control standing authority;
  • It gives real-time notifications and alerts on all customs declarations and movements;
  • Businesses can open a duty deferment account and make payments by card or bank transfer enabling goods to clear customs without delay.

Preparing to move to the new system

To help businesses and agents plan their move to the Customs Declaration Service, HMRC has published step-by-step checklists. Businesses can also use the Trader Dress Rehearsal service to prepare. This service enables firms to practise realistic business scenarios using their own account data and software, without risk. It can also be used to train staff.

Written by Rachel Miller.

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