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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Your marketing plan

Start here - our simple guide to creating an effective marketing plan, why you need one, what information you need and what it needs to cover.

Resource topics

8 results shown

Essential guide to planning your marketing

How to create a marketing action plan that meets your business objectives using SWOT analysis, sales forecasts, scheduling and measurement of results

How to write a marketing plan - checklist

Checklist: how to write a marketing plan for your business, including setting objectives, choosing marketing methods and tracking results.

Six ways to make your small business look bigger

How to make your small business look bigger, with the right name, branding, by using a virtual receptionist and by building an impressive website.

Ten ways to improve your offer

Ten ways to improve your offer: ideas and tips for making changes in your business that will drive sales and boost customer loyalty.[

How to learn from your marketing mistakes

It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.

Ten ways to promote a new offer

How to promote a new offer using Google My Business, social media, email, events, sales promotions, affiliate marketing and press coverage.

Is there a market for your new product or service?

Spotting a gap in the market is only part of the battle: taking it successfully to market presents a far bigger challenge. Find out how it's done.

Choosing the right route to market

To maximise your chances of succeeding in business, you must focus on the most effective routes to your market. Find out how to identify them.