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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Resource topics

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Motivating your sales and marketing team

Effective motivation can significantly boost the performance of your marketing team. Try a combination of financial incentives and management support.

Why you must follow up leads

Research reveals that 80% of non-routine sales only occur after at least five follow-ups, so the 8% who persevere will succeed.

Nine top tips for finding new customers

How to grow your small business and protect your cash flow by identifying high quality sales leads and turning prospects into new customers.

Sales tools and technology

Customer data management and mobile tech are vital in today's sales landscape. Our guide to the basic tools available to improve sales success.

Sales agents and distributors

Our overview of how to choose and use sales agents, wholesalers and other distributors to access new markets, and how to manage the relationship.

How to use telesales in your business

How to work out whether telesales is right for your business, and make it work for you with effective planning and staff training.

Seven top tips for building rapport with your audience

Building rapport is key to convincing your audience of what you're saying. These seven top tips will help calm your nerves and connect with the crowd.

Nine easy ways to get more work as a freelancer

Finding new clients is not easy when you are self-employed - nine ways to get more work as a freelancer

How to boost sales using your phone system

There are many ways to keep in contact with customers. But your office phone system can improve customer service, increase sales and boost profits.

Sales contracts and selling regulations

Understanding how sales contracts work and what selling regulations apply to your business is more than just a matter of compliance.

Marketing and sales training

Marketing and sales training can deliver significant business benefits. Training your employees helps boost sales and improve customer satisfaction.

Managing marketing employees

As a business owner you have a vital role in leading the marketing effort and maximising the effectiveness of your sales and marketing team.

Ten tips for approaching cold leads

Cold leads are difficult to convert into buyers. So how do you approach a cold lead to give yourself the best chance of making a sale?

Turn your customers into your best sales people

Good customer service can turn customers into evangelists for your product or service, spreading the word and bringing in new business.

Using CRM to build customer relationships

It’s more cost-effective to cultivate existing customers than look for new ones. CRM can help you sell more to your existing customers.