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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Selling is one of the most difficult tasks for small business owners. A sales strategy will focus your attention and help you seize opportunities.

Resource topics

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Your sales strategy identifies your target customers and how you'll reach them, as well as your sales forecasts. Learn how to set a sales strategy.
How to set a sales strategy that will help your business achieve its potential, from finding new customers to setting targets and performance reviews.
How to set a sales strategy that will help your business achieve its potential, from finding new customers to setting targets and performance reviews.
The buying process is hindered by fears and doubts. It’s up to the salesperson to allay the buyer’s fears. Grant Leboff explains how you can do it.
Finding new clients is not easy when you are self-employed - nine ways to get more work as a freelancer
Understanding how sales contracts work and what selling regulations apply to your business is more than just a matter of compliance.
Sales forecasting is essential for short and medium-term business planning. An accurate forecast can help you manage your cashflow.
Reliable customers are the lifeblood of every business. However, it can be risky to rely on them - if their business flounders, so might yours.

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