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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Resource topics

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How to recruit sales and marketing staff

How to recruit salespeople and hire marketing staff for your small business; from writing a job description to identifying the best candidates.

Essential guide to creating your sales strategy

How to make a sales strategy to help you sell more, including sales forecasting, sales tools, selling technique and targeting customers.

Essential guide to sales presentations

Making presentations: a step-by-step guide to preparing for and giving successful presentations that keep your audience engaged and get results.

Essential guide to recruiting and paying a sales team

Recruiting skilled and motivated salespeople is vital to help your business bring in new customers and grow. How to attract and keep the right people.

How to write effective sales copy - checklist

There are so many ways to keep in touch with customers or approach new prospects. But well-written sales copy still has the power to persuade.

Essential guide to managing your sales team

A guide to managing your sales team: how to organise, support and motivate your salespeople to help them achieve their sales targets

Pitching your business to investors - checklist

If you need investment in your business, you will need to pitch your business. These tips can help you hone your pitch and convince investors you’re worth investing in.

Delivering presentations - checklist

This checklist will help you to deliver a presentation, and includes advice on body language, covering the key points and dealing with questions.

The best small business CRM software in the UK

Reviews of the UK’s most popular small business CRM software. Best free, best for ease of use and best for power users.

Ten ways to approach new customers

Ten ways to approach new customers including advertising, email marketing, ecommerce, social media, word-of-mouth and networking

Selling the benefits

Successful selling means showing customers how your product meets their needs. Highlight its benefits rather than just describing it.

How to win back old customers

How to win back old customers. Lapsed customers may need an incentive to return but with the right approach they can become loyal customers again.

Telephone marketing

Many businesses use telephone marketing to communicate with customers. Any firm that sells direct usually handles enquiries and orders over the phone.

Sales promotion

Sales promotion aims to provide a short-term boost to sales. While a price cut is one option, we look at alternatives that are more cost-effective.

Motivating your sales and marketing team

Effective motivation can significantly boost the performance of your marketing team. Try a combination of financial incentives and management support.