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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

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In this article, we share tips that will help you generate more leads from organic traffic channels, paid media, and lead providers, boosting customer acquisition and growing your bottom line.
The Boxing Day and January sales can be crucial for many small businesses, setting them up for the year. To maximise turnover at this important time, you need to prep now! Here's how to get ready.
The busiest shopping season of the year is just around the corner. Here's how small businesses can prepare for Black Friday and Small Business Saturday.
As remote work becomes more prevalent, businesses need to think about how they recognise and engage with dispersed teams so that teams feel valued.
Point-of-sale marketing is a powerful way to encourage shoppers to make impulse purchases, try new lines or simply help you shift old stock - ultimately boosting your bottom line.
Marketing is constantly evolving. This makes it more difficult to recruit the right person with the right skills for the job. We share five key things to look out for when recruiting a marketer.
One of the quickest ways to increase your profits is to cut your costs. Discover how you can increase your bottom line and sales with these five tips.