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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Media advertising

John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” These days you can measure results.

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How to write an advertisement for your business; our advertising FAQs will help you create powerful ads with compelling headings that get results
Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, managing costs and campaign planning.