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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Resource topics

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Essential guide to exhibitions

Exhibitions and trade shows are a good opportunity to promote your products and business and generate sales leads. Our guide to exhibiting successfully.

Dealing with bad publicity - checklist

As a business owner you should always be prepared to deal with bad publicity. Follow these steps to minimise damage and get things back on track.

Essential guide to benefitting from networking

Networking helps you form and maintain relationships that could benefit your business. Our guide to seeing opportunities and making connections.

How to make business exhibitions work for you

Exhibitions provide the opportunity to meet, connect and build rapport with prospects and customers. Here's how to make the most of exhibitions.

Setting exhibition and event objectives

Many people attend business shows with good intentions, aiming to meet people, do business and generate sales. But often their objectives are too vague, and either non-measurable or unrealistic.

What can PR do for my business? FAQs

19 FAQs explaining how using media coverage to publicise your business, products and its successes can improve your business

What is PR?

A guide to public relations (PR) – how to get endorsements for your brand from journalists, influencers and customers

Ten ways to generate free publicity

How to generate free publicity for your business using social media, press coverage, customer reviews and viral marketing

How we use exhibitions to sell our products and services

Business events can be a great way to meet prospects and raise your profile - but they can be hard to get right. Small business owners describe how they get value out of exhibitions.

Make your exhibition stand more environmentally-friendly

Exhibitions can be highly eco-unfriendly events - but consumers increasingly demand that businesses demonstrate their eco credentials. How to stay sustainable when exhibiting

30 tips and insights for a successful exhibition

30 top tips to help you get the best out of exhibiting, from designing your stand to the most effective ways to engage with prospective customers.

Dos and don'ts when exhibiting

There are some definite dos and don'ts when it comes to exhibiting at a business exhibition, trade event or consumer show - follow these expert tips to make the most of your investment.

Exhibition FAQs

Read answers to frequently asked questions about exhibitions. Find out why you should exhibit, likely costs and how to measure cost-effectiveness.

Five public relations mistakes you need to avoid

Public relations play a crucial role in shaping your business' reputation. Good PR can elevate your brand but mishandling public relations can be catastrophic. Here are five pitfalls to avoid.

The evolution of public relations over the last five years

Marketing is ever-evolving as new media and technology come online. PR has changed too - the reach and speed of stories have rocketed in the digital age. Here's how PR has developed in recent years.