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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Resource topics

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Dos and don'ts when exhibiting

There are some definite dos and don'ts when it comes to exhibiting at a business exhibition, trade event or consumer show - follow these expert tips to make the most of your investment.

Exhibition FAQs

Read answers to frequently asked questions about exhibitions. Find out why you should exhibit, likely costs and how to measure cost-effectiveness.

Six tips for writing a great press release

With all the online marketing options available these days, it's easy to overlook the benefits of a well-written press release. Here's how to write one.

Holding your own event

How to put your business in the spotlight by holding a promotional event, and how it could help you reach and impress prospective customers.

Visiting a trade show

To make the most of the opportunities to network at trade shows, you should plan your visit in advance. What you need to bear in mind.

Ten ways to get coverage in your local media

Editorial coverage has more credibility with potential customers than an advertisement. Follow these steps to get into your local media.

Six ways to improve the reputation of your business

Your reputation is perhaps your best asset in the business world. Lose it and all your hard work will be lost. Here's how to protect and enhance it.

Improve your soft skills for better networking

The idea of networking fills many people with fear. But what are the skills you need to be a good networker and how can you improve your performance?

Make the right impression when networking

Making the right impression when networking can have a powerful, positive impact cement the reputation of you and your business and ultimately make more sales.

The power of networking

Networking is a business and personal marketing tool that will deliver your overall business and marketing strategy. Lay your foundations for success.

Using branded merchandise to market your business

It's not all cheap toys: merchandising can be a valuable means of connecting with customers, raising awareness of your brand and boosting sales.

How to create press and media coverage

Discover the four key ways that you can get press and media coverage - PR is a great way for small businesses to raise their profile and get noticed.

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[

Essential guide to effective PR

Public relations (PR) builds brand awareness, enhances your reputation, creates publicity and brings in new customers.

Planning your PR - checklist

PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.