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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

The International Franchise Show returns

20 September 2021

The International Franchise Show is returning on 1 & 2 October 2021 at the ExCel London.

The show is approaching its 43rd edition and attracts over 10,000 entrepreneurs and potential franchisees who are looking to start or grow their own business.

The International Franchise Show, which is the largest of its kind in Europe, attracts thousands of ambitious entrepreneurs. The event hosts the largest selection of franchise opportunities from around the world including McDonalds, Platinum Property Partners, Action Coach, and F45 training. Visitors also get FREE access to 60 seminars, 1-2-1 personal advice, interactive features, expert guidance and more.

The Start Up Donut is suporting the event for the second year running.

Running alongside the event is a series of interactive and educational masterclasses that are free to all Franchise Show attendees.These will cover everything from lead generation to franchise planning and business coaching.

Lisa Williams, Managing Director of Atom Content Marketing said, "We are delighted to partner with the International Franchise Show on their upcoming event on 1 and 2 October. We have seen an upsurge in traffic to our Start Up Donut website since the start of the pandemic with many more people looking to start their own business. The Start Up Donut, along with our five other Donut websites, provides practical help and information to help small businesses succeed. With 250 franchise brands across 25 sectors, the International Franchise Show provides inspiration and opportunity for those wanting to start out on their own but with the backing of a proven brand and business model."

The International Franchise Show hosts the largest selection of franchise opportunities from around the world. It offers FREE access to more than 250 exhibitors, 60 seminars, 1-2-1 personal advice, interactive features, expert guidance and more.

Christian Yandell, Managing Director of The International Franchise Show commented, "We look to create long-lasting relationships with great companies like Atom Content Marketing. The partnership was sought out as we both target similar markets and look to aid those who are interested in starting their own business or developing their existing business, with the tools to do so."

Get your free ticket

Written by Fiona Prior.

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