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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Small businesses invited to supercharge business growth

15 August 2023

Elite Business, the business publication dedicated to inspiring Britain's SMEs, continues its nationwide tour broadcasting live for free at the UK's best expos.

As SME businesses navigate through evolving markets and technologies, the question of maintaining a competitive edge becomes increasingly crucial. The highly anticipated Elite Business Live panel at Technology for Marketing at 11.55am on 27 September is set to be hosted by Oli Barrett MBE, serial co-founder, connector, and presenter.

The esteemed panel of experts, including Jake Mason, CMO at ScoreApp; Flavilla Fongang, Founder of 3 Colours Rule; Nick Dormon, Founder of Echo and Flavia Colombo, EMEA North Leader at Hubspot, will delve into essential strategies such as AI and automation, content marketing and digital marketing. They will provide dynamic examples that can revolutionise and supercharge your marketing efforts.

Flavia Colombo comments:

"Attendees can expect to gain valuable insights into leveraging AI and automation tools in today's marketing landscape. We’ll also address crucial mistakes to avoid when implementing new MarTech solutions within your team, whether it's building single-channel campaigns or creating sophisticated cross-channel journeys at scale."

Join Elite Business Live 'On Tour' to supercharge your business growth and learn from the industry's best. These seasoned experts have successfully overcome similar challenges and are eager to share their top tips across content, brand, and digital marketing.

When and where

Time: 11:55 am

Date: 27 September 2023 (day one of Technology For Marketing)

Register now

Submitted by Scott English of CE Marketing Group

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