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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Small Business Britain celebrates female entrepreneurs

6 September 2022

Women who run their own businesses across the UK are being encouraged to apply for a place in a line-up of Britain's 100 most impressive female entrepreneurs.

The f:Entrepreneur campaign, created by Small Business Britain, is opening applications for its prestigious #iAlso100 campaign, which spotlights 100 of the UK's most inspiring female entrepreneurs.

The campaign features a diverse line-up of 100 inspiring female business owners from all over the country and across a variety of sectors. It aims to recognise the growing tide of women running businesses while also juggling other roles and responsibilities.

Research conducted by the campaign for this year's International Women's Day found a strong entrepreneurial outlook amongst women, with 17% of women in the UK saying they are interested in starting their own businesses. Almost half (48%) of these were driven by a desire for more money, 46% wanted the freedom of being their own boss and 44% were keen to pursue a passion.

The f:Entrepreneur campaign aims to profile and grow this trend by spotlighting a diverse range of role models to inspire all would-be entrepreneurs. The businesses featured also demonstrate a commitment to championing diversity, inclusion and sustainability. Now in its fifth year, the campaign has grown year-on-year and attracted a record number of applications last year.

Each member of the #iAlso100 is showcased on the f:Entrepreneur website and across its social media platforms. There are exclusive monthly events for members to attend offering skills training, as well as networking through its large community network. There are also opportunities to host events and speak on panels across Small Business Britain's campaigns.

"Being an #iAlso 2022 winner has been the most valuable recognition for my business and most importantly for me as an entrepreneur," says Paulomi Debnath, owner of Handmade By Tinni.

"The team provides world-class business training and support for fellow winners. You never feel alone in the journey as you always belong to a loving and supportive community of fellow business owners. It has also opened doors to other opportunities related to my brand and resulted in business growth."

Michelle Ovens, founder of Small Business Britain, said: "Female entrepreneurs across the UK make a hugely powerful contribution to the economy, their communities and broader society, and they need greater recognition. With so many challenges out there for business owners it's vital that we celebrate these entrepreneurs doing great things and cheer them on.

"I'd encourage any woman running a small business in the UK today who has a great story to tell, to get involved and put yourself forward. The campaign brings some fantastic opportunities to raise your profile and share your views on the key issues impacting female business owners."

Applications for the f:Entrepreneur #iAlso100 are open until 30 September 2022 and it is free to enter via the f:Entrepreneur website.

Written by Rachel Miller.

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