Skip to main content
We’re here with practical marketing information for your business. Access comprehensive marketing resources and more.

Search

  1. News
  2. Small business news

Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Elite Business Live to take place this March

18 January 2024
Submitted by Anonymous (not verified) on Thu, 01/18/2024 - 13:11

The premier business conference, Elite Business Live, is set to open its doors for the 11th year on 13-14 March 2024, at the Leonardo Royal Hotel, St. Paul's, London.

This prestigious event is dedicated to the most dynamic fast-track start-ups, SMEs, and high growth businesses, offering an unrivaled platform for growth and innovation.

Over the course of two days, thousands of business leaders and entrepreneurs will gather to share insights, build connections, and redefine the landscape of modern business. Attendees can engage with panel discussions, take part in interactive breakout sessions and exclusive VIP networking opportunities.

Esteemed entrepreneur and serial founder Oli Barrett, and Hannah Prevett, Deputy editor The Times and The Sunday Times will orchestrate the proceedings, alongside a diverse array of over 50 industry pioneers and experts. The impressive lineup of high-profile speakers includes Alison Edgar MBE, author and media commentator; Piers Linney, former investor on Dragons’ Den (Shark Tank) and Co-founder of Implement AI, and Allyson Stewart-Allen, Chief Executive of International Marketing Partners.

The conference will delve into a variety of pressing topics, including sales strategy enhancement, the integration of AI in business, remote work dynamics, cultivating a growth mindset for global success, leveraging data and technology for business transformation, and effective PR and marketing tactics to boost sales. Additional discussions will focus on talent management, international market expansion, and the evolving discourse on sustainability.

"I am thrilled to be part of Elite Business Live 2024. I’ll be sharing my insights drawn from my journey in international business. This event is not just a conference; it's a catalyst for transformation, equipping SMEs with the tools to innovate, expand, and excel." Allyson Stewart-Allen, International Marketing Partners

Elite Business Live is committed to supporting the thriving SME community and ensuring maximum accessibility. The two-day event will be live streamed for free to over half a million entrepreneurs and business leaders.

Throughout January, online tickets are available buy one, get one free. Register today.

Submitted by Scott English, CEMG

News type: 
Small business news

Stay up-to-date with business advice and news

Sign up to our lively and colourful newsletter for new and more established small businesses.