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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

August 2024

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A new survey of 1,300 businesses by the British Chambers of Commerce has found that small firms across the UK continue to struggle with recruitment and staff retention.
The UK tax body HMRC has clarified the rules about five common misconceptions around registering for self-assessment and paying tax as a self-employed worker.
HMRC is writing to those it believes have undeclared income from the breeding of animals, including dogs and cats.
The number of workers on zero-hours contracts has increased by 288% since 2020; however, plans by the government to crack down on unfair zero-hours contracts are likely to affect small businesses across the UK.
Small business growth plans could boost the UK economy by more than £40bn, according to new research.
Experts report that small firms are being targeted by scammers, known as "ghost brokers", that advertise fake insurance deals.
A new report by the British Chambers of Commerce concludes that UK government contracts are "out of reach" for most small businesses.