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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

July 2024

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The majority of UK SMEs are still not using artificial intelligence, despite a growing acceptance by businesses that it will help boost productivity.
The Federation of Small Businesses has welcomed the creation of Skills England by the Labour government but it warns that the new body must not overlook the needs of the UK's 5.5 million small businesses.
The UK tax body has launched a digital tool to help small firms find out what registering for VAT could mean for their business before signing up.
A new survey of small business owners has revealed that 18% of SMEs have no cash reserves to fall back on - rising to 48% among the smallest firms with turnovers of less than £100,000.
Labour’s election victory: Small businesses applaud Labour’s good intentions, but the policies are doomed.
The challenges involved in securing external finance are preventing many small businesses in the UK from achieving their growth potential.