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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

June 2024

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A new survey has found that a staggering one million UK small businesses have no business insurance, leaving them at financial risk in the event of an accident or a lawsuit.
Three in ten (29%) business owners said that they under-budgeted their entire forecast in the last financial year according to a new survey by Capital on Tap.
Small business-friendly government policies could help to create more than one and a half million new jobs in the UK, according to a new survey.
The Conservative Party has pledged to scrap the main rate of National Insurance for the self-employed by the end of the next Parliament. Meanwhile, Labour Party plans for supporting small firms include replacing business rates and cracking down on late payments.
Two new polls have found that many freelancers and small business owners have yet to decide how they will vote in the general election on 4 July.
A new survey has found that increased demand from clients for a full spectrum of services is driving accountants to rely on technology to stay ahead of the curve.
Freelance body IPSE says the next government should take more responsibility for HMRC's actions to boost trust with the self-employed.
The British Chambers of Commerce and the CBI have laid out their proposals for the new government ahead of the general election.