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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

November 2023

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Christmas is the most profitable period for four out of five small firms, according to research by the Small Business Saturday campaign.
Chancellor of the exchequer Jeremy Hunt has unveiled what he calls "an Autumn Statement for growth", delivering "the biggest business tax cut in modern British history" and welcomed by the Federation of Small Businesses as "game-changing".
There are a range of predictions for this weekend's Black Friday sales in the UK, with one study suggesting that Brits will spend half as much as they did last year.
A survey of UK sole traders has revealed worrying gaps in the financial knowledge of many small business owners; another poll has found that most people don't know what happens to their pensions after they die.
Following a Companies House announcement, users of Companies House Direct (CHD) and WebCHeck services are switching to the 'Find and Update' service
One in three self-employed individuals have never applied for a mortgage and many say they haven't even tried because they assume they would be rejected.
A new survey has uncovered some of the difficult decisions that small business owners say they've had to make to ensure the success of their business, including missing family events and sacrificing financial security.