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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

June 2023

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The Federation of Small Businesses is calling on the government to simplify customs declarations procedures as it emerges that most small firms that trade overseas rely on expensive intermediaries to complete complicated customs paperwork.
Virgin StartUp has announced that it will be distributing up to £36 million in Start Up Loans to early-stage founders over the next two years.
Seven in ten small business owners say their bank ignores them and even "actively discriminates against them in favour of larger companies" according to a new survey.
Taxpayers now have until April 2025 to fill gaps in their National Insurance record from April 2006, giving them a chance to increase their State Pension.
The number of small businesses in the UK is growing; however, it's "one of the most challenging times to be a small business owner" according to retail expert Mary Portas.
The increased cost of doing business is preventing the UK's 5.5m small and medium-sized businesses from taking steps to reduce their carbon footprint, according to new research.
The Small Business Saturday campaign is calling on UK small firms to put themselves forward for the SmallBiz100 which showcases the best of Britain's small business community.