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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

January 2023

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UK tax data shows that nearly 400,000 self-employed people on low incomes have been penalised for filing their tax returns late when most of them didn't owe any tax.
Almost seven in ten businesses that have introduced health and wellbeing policies have seen increases in employee productivity, according to new research.
A new report has identified the rise of so-called "necessity entrepreneurs" as almost half of Brits consider ways to bring in extra income as the cost of living continues to rise.
One in five small business owners are struggling with depression and 39% are suffering from anxiety, according to the results of a new poll.
The UK government is to slash the amount of energy support for small firms in a move that has been described as "catastrophic" by the Federation of Small Businesses.
New research conducted by the British Chambers of Commerce has found that British businesses are being hampered in their trade with the EU because of the current Brexit deal but it finds that some changes and a few "side deals" could solve some key problems.
As the annual tax return deadline draws near and HMRC introduces a new penalty system for VAT, a survey has revealed significant tax knowledge gaps among sole traders.