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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

August 2022

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Some small businesses have already had to shut up shop because of soaring energy bills and others are finding that energy companies are refusing to supply them because of fears they could go bust.
Business insolvencies are on the rise and more than half of small firms expect to stagnate, shrink or fold in the coming year, according to a new poll conducted by the Federation of Small Businesses.
Despite the tough economic climate, new analysis of Companies House data has found that 90 new businesses were created every hour across the UK in the first half of this year.
A government survey of individuals and small businesses has found that Starling and Monzo are the most popular banks - both for business and for consumer banking.
Two new surveys reveal the concerns that are stopping would-be entrepreneurs from starting their own enterprise as the cost of doing business soars.
Over two million of the UK's smallest businesses believe reducing their own carbon emissions "will not make a significant difference to climate change" according to a new survey.
New research has found that the majority of employers, employees and recruiters expect that a four-day week will be in place in just eight years for most workers.