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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

June 2022

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A new poll has found that self-employed workers are less stressed and more confident about their own prospects as they anticipate a significant rise in day rates over the next 12 months.

A new HMRC study has found that while awareness of Making Tax Digital is fairly high among VAT-registered firms, there is widespread confusion about specific requirements and many businesses don't think the rules apply to them.

A poll of small firms in the UK has found that there is widespread evidence that consumers are showing more support for independent shops and businesses as UK trading conditions worsen.

The Small Business Commissioner has joined an alliance of 16 leading UK business groups in a drive for faster payments to support small firms as the cost of doing business bites.

A new survey reveals that if small businesses unlocked the full benefits of tech it would add an extra £232 billion to the UK economy

A new survey reveals that if small businesses unlocked the full benefits of tech it would add an extra £232 billion to the UK economy

A new survey has found that 61% of start-up business owners say they won't use the services of an accountant to file tax returns in a bid to save money.

A poll of small business owners has found that seven in ten firms with growth plans say they won't be able to achieve their objectives without an injection of finance.