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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

April 2022

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A poll of self-employed contractors working through umbrella companies has found that the majority say they would rather work for themselves but they don't have a choice in the matter.

A growing number of employers have reported increased productivity as they embrace home and hybrid working, according to new research.

The eBay Business Roadshow will visit 12 cities and towns, delivering training, support and investment worth over £1 million to small online businesses across the UK.

New research finds remote work could enable 13 million people to live and work outside the UK's major economic hubs.

Two new studies have found that the 2021 IR35 tax reform has had a negative impact on both freelance contractors and the businesses that employ them.

New research has found that at least one in four small businesses are trying to protect their margins by reducing their energy usage and putting up prices.

Business groups are warning that both rising costs and a raft of new business legislation are putting thousands of small firms at risk.