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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

March 2022

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Analysis of Google search data has revealed a sharp increase in the number of people planning to start their own venture in 2022, compared to before the pandemic.

A rise in the National Insurance threshold, an increase in the employment allowance, new business rates relief and a cut in fuel duty won't be enough to protect UK small firms from the ravages of inflation say the CBI and the British Chambers of Commerce.

Quarterly earnings for self-employed workers saw a dramatic increase in the fourth quarter of 2021, according to new data from freelancer body IPSE.

The Federation of Small Businesses has written to chancellor of the exchequer Rishi Sunak ahead of what it calls a "turning point" Spring Statement next week, urging him to provide more support for UK small businesses.

New research published for International Women's Day has found that there's more work to do on gender equality in UK workplaces, as leading business groups call on the government to replace the term "chairman" with the gender-neutral "chair".

The COVID pandemic and soaring costs have not dented the ambition of the UK’s sole traders and small business owners, according to new research.

A new sustainability skills programme designed for UK small businesses has been launched by Small Business Britain and Oxford Brookes Business School.