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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

News

February 2022

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British small businesses and many freelancers are getting back on track after two years of COVID disruption, according to new research.

The latest ONS figures show that unemployment is down and vacancies are at a record high as businesses struggle to recruit the staff they need.

New research has found that almost one in three workers say they feel unvalued at work despite the fact that staff retention is one of the biggest challenges facing employers in 2022.

The number of UK freelancers fell significantly during the pandemic but new research has found that businesses are now willing to "pay whatever it takes" to get top freelance talent amid staff shortages.

The Institute of Directors has written to the chancellor of the exchequer Rishi Sunak urging him to rethink April's planned rise in National Insurance contributions - which it dubs a "jobs tax".