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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Top five time-saving social media management tips

Social media has become an essential part of any business or individual's marketing strategy. However, managing multiple social media platforms can be time-consuming, especially if you're doing it all yourself. The good news is that there are several time-saving tips that can help you streamline your efforts and increase your productivity. In this article, we'll explore the top five time-saving social media management tips.

1. Use social media management tools

One of the most effective ways to save time when managing social media is to use social media management tools. There are several tools available that can help you manage multiple social media platforms from a single dashboard such as Later.

Later allows you to schedule posts, collaborate across multiple teams, and track your social media analytics all in one place. By using Later, you can save time and increase your productivity, as you'll no longer have to switch between different social media platforms to manage your accounts.

2. Create a content calendar

Creating a content calendar is an effective way to save time when managing social media. A content calendar is a schedule that outlines the type of content you'll be posting on each of your social media platforms and when you'll be posting it.

By creating a content calendar, you can plan and schedule your social media posts in advance, which can save you a significant amount of time. Not only does this help you stay organised, but it also ensures that you consistently post high-quality content that aligns with your brand's message and content pillars.

3. Repurpose content

Another time-saving social media management tip is to repurpose content. Repurposing content involves taking existing content and using it in different ways across different social media platforms.

For example, you could turn a blog post into a series of social media posts or take a video and turn it into a blog post. By repurposing content, you can save time and increase your productivity, as you won't have to create new content for every social media platform.

4. Automate your social media posting

Automating your social media posting is another effective way to save time when managing social media. By automating your social media posting with a social media management tool like Later, you can schedule your posts in advance - which can save you a significant amount of time.

5. Outsource social media management

Finally, outsourcing your social media management is a great way to save time and increase your productivity. Outsourcing your social media management involves hiring a social media manager or virtual assistant to manage your social media accounts for you.

This can include creating and scheduling social media posts, monitoring mentions and hashtags, and tracking your social media analytics. By outsourcing your social media management, you can free up your time to focus on other aspects of your business, while still maintaining a strong social media presence.

Conclusion

Managing social media can be time-consuming, but there are several time-saving social media management tips that can help you streamline your efforts and increase your productivity. By using social media management tools, creating a content calendar, repurposing content, automating your social media posting, and outsourcing your social media management, you can save time and stay organised while still maintaining a strong social media presence.

Copyright 2023. Guest post from Later.

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